The Fun factor (hey what did you think I was referring to!?) cannot be overlooked when it comes to your online business. Without fun you will slowly run out of that seemingly endless energy that got you this far in the first place. For some people, the fun of marketing is solely making money, but we all know how fate can twist our arm and leave us hurting for cash at times. The secret to success is maintaining that super high level of energy that makes us feel like we aren’t really working per se even if we are putting in eighty hour weeks. The secret is fun.
What happens when your blog isn’t fun? It becomes stale, a chore and boring. Even though I was making (still am making a similar amount) 10k+ per month on my gaming blog, I was no longer having fun with the game it focused on. Without that fun factor, suddenly those hours of post writing, playing the game for ideas and reading hundreds of emails a day just felt like real work instead. Gone was the passion for the game that led to my success, and so, I realized it was time to find a new site to focus my attention on or lose the fun factor. Thus, The Traffic Blogger was born.
In order to maintain the fun factor, I need to be continuously challenging myself and creating new content, coming up with new ideas, writing new books and keeping a fresh outlook on the business of driving traffic to websites. Part of this process involves the creation of additional resources for the communities I try to develop online. Examples of extra materials you can construct are:
A forum is much easier to set up than you think. Especially a phpbb3-4 forum, which simply requires that you unzip all the files onto your server and then you can use the admin control panel to make additional changes. Finding admins is as easy as setting up the place! All you have to do is ask members who seem the most interested in the forum to run it and 9 times out of 10 they will say yes. You get active admins and less spam, they get recognition and a higher standing in the community you are developing around your blog. It’s a win/win!
Having a podcast is great because you get access to an audience who wants to do nothing but listen to what you have to say. No boring reading or watching of videos, instead, your audience is captivated simply by listening to what you have to say. These listeners are often your most die hard fans, even moreso than readers of your blog and subscribers to your forum.
Social Media Groups
Social groups on Facebook and lists on twitter can lead to tons of fun as well as traffic for your site. These aren’t hard to set up and even easier to get people to visit. All you have to do is share the information of high profile writers in your niche and you have a group or list worth reading.
Do you keep the fun factor alive on your blog? How?
Chris aka “Markco Polo,” writes daily for The Traffic Blogger [http://www.t